FACT:
Studies by Forrester Research
estimate that approximately 50% of potential sales are lost
from a site, as inexperienced users (as well as some experienced
users) can’t find data. Add that 40% of users do not
return to a site when their first visit is a negative experience,
and first impressions and easy website usability become crucial
aspects when creating a Website Design Company.
Does your Website Design Company contribute to those numbers?
Do they understand what a 508 compliant web design is? For
a Custom website design to reach its full potential, it must
provide a positive experience for the user. Website Usability
consists of focusing the design and development efforts on
the “end user”, as opposed to the system, its
applications, or its aesthetic value alone. Website usability
also focuses on utilizing practices such as functioning as
a 508 compliant web design, whose standards insure accessibility
for the widest range of potential visitors.
Take, for example, a beautifully designed website that routinely
gives server errors. Or, a fantastic, database-driven application
that has never been used due to the clutter of the site’s
navigational architecture. In both cases, the independent
elements of a website (like aesthetics and functionality)
are obviously not enough to create effective website usability;
this is the fault of a defective Website Design Company. Rather,
it is the combination of several elements that makes a successful
web site such as utilizing Custom website design featuring
pertinent marketing copy, 508 compliant web design, and effective
strategic marketing with Search Engine Optimization.
FACT: Research by User Interface Engineering,
Inc., shows that people cannot find the information they seek
on a web site about 60% of the time.
Simply including information on a web site does not guarantee
customers will find the information they need, nor does it
guarantee the ability to access it correctly. Improved website
usability through Search Engine Optimization will help online
visitors find the information they need; keep them returning
to your site, and continually improve the potential for site
revenue. Ensuring that the site is 508 compliant will ensure
that it is most effectively indexed by the search engines
and accessible to the widest audience. In fact if you plan
on dealing with government contracts you maybe be required
to prove that your website is a 508 compliant web design.
Spicore eBusiness Solutions has developed a free analysis tool to
help businesses measure the user experience of their Web sites.
Using several different methods, including parameter-based
testing and Search Engine Optimization, we quantify the important
elements of your Web site that contribute to a positive user
experience. By creating a fact-based, visual representation
of your company’s site that provides practical, easy-to-understand
facts and recommendations, as well as comparisons with the
sites of competitors, Spicore provides a complete profile
of your business, shaped through your Custom website design.
Also, each analysis details expert advice that is specially
catered for your business.
The development of Custom website design, or the selection
of the correct Website Design Company, should not be taken
lightly. With the jumble of misinformation and unskilled providers
roaming the Internet, utilizing a firm with positive user
experience capabilities, Search Engine Optimization expertise,
sets your company’s Web site apart from the crowd and
increase your bottom line.
to request a free website usability analysis
of your company’s Website, and methods to improve its
status. |
