FACT: Studies
by Forrester Research estimate that approximately 50% of potential
sales are lost from a site, as inexperienced users (as well
as some experienced users) can’t find data. Add that
40% of users do not return to a site when their first visit
is a negative experience, and first impressions and easy website
usability become crucial aspects when creating a Website Design
Company.
Does your Web Site Usability Consultant contribute to those
numbers? Do they understand what a 508 compliant web design
is? For a Custom website design to reach its full potential,
it must provide a positive experience for the user. Website
Usability consists of focusing the design and development
efforts on the “end user”, as opposed to the system,
its applications, or its aesthetic value alone. Website usability
also focuses on utilizing practices such as functioning as
a 508 compliant web design, whose standards insure accessibility
for the widest range of potential visitors.
Take, for example, a beautifully designed website that routinely
gives server errors. Or, a fantastic, database-driven application
that has never been used due to the clutter of the site’s
navigational architecture. In both cases, the independent
elements of a website (like aesthetics and functionality)
are obviously not enough to create effective website usability;
this is the fault of a defective Website Design Company. Rather,
it is the combination of several elements that makes a successful
web site such as utilizing Custom website design featuring
pertinent marketing copy, 508 compliant web design, and effective
strategic marketing with Search Engine Optimization.
FACT: Research by User Interface Engineering,
Inc., shows that people cannot find the information they seek
on a web site about 60% of the time.
Simply including information on a web site does not guarantee
customers will find the information they need, nor does it
guarantee the ability to access it correctly. Improved website
usability through Search Engine Optimization will help online
visitors find the information they need; keep them returning
to your site, and continually improve the potential for site
revenue. Ensuring that the site is 508 compliant will ensure
that it is most effectively indexed by the search engines
and accessible to the widest audience. In fact if you plan
on dealing with government contracts you maybe be required
to prove that your website is a 508 compliant web design.
Spicore eBusiness Solutions has developed a free analysis tool to
help businesses measure the user experience of their Web sites.
Using several different methods, including parameter-based
testing and Search Engine Optimization, we quantify the important
elements of your Web site that contribute to a positive user
experience. By creating a fact-based, visual representation
of your company’s site that provides practical, easy-to-understand
facts and recommendations, as well as comparisons with the
sites of competitors, Spicore provides a complete profile
of your business, shaped through your Custom website design.
Also, each analysis details expert advice that is specially
catered for your business.
The development of Custom website design, or the selection
of the correct Web Site Usability Consultant, should not be
taken lightly. With the jumble of misinformation and unskilled
providers roaming the Internet, utilizing a firm with positive
user experience capabilities, Search Engine Optimization expertise,
sets your company’s Web site apart from the crowd and
increase your bottom line.
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